Geely at the Auto Show 2025: exclusive app for one of the largest booths at the event
The Auto Show returned in 2025 after years without an edition, marking the arrival of Geely in the Brazilian market. With one of the largest booths in the pavilion, the brand needed to deliver an engaging experience to showcase its launches and strengthen its positioning in the country.
The challenge: to organize a large amount of information, integrate different areas of the booth, and ensure quick and clear access to the brand's content, with efficient mechanisms for engagement and lead collection in an environment with intense traffic.
OROZ created an exclusive app for the booth with programming, vehicle details, booth map, brand content, QR codes for lead collection, and interactive activations that increased visitor engagement. A real-time metrics dashboard allowed the team to track accesses, interactions, most visited areas, and the performance of activations.
Geely gained visibility into visitor behavior and obtained concrete data for decisions in future events.
Resultado
5,000 leads generated · 42,000 interactions with activations · 4,000 prizes redeemed
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